Our Mission
Our mission is to support and empower families – to arm them with advice, guidance, and information – so they can take control of their financial future. Here are some of the reasons we got involved
Reverse mortgages can improve people’s lives.
Reverse mortgages can provide a unique opportunity to borrow against home equity. A chance to stay in one’s home. A way to cover expenses that were impossible to plan for – or to pay for special moments that might otherwise seem out of reach.
Reverse mortgages can help families make ends meet.
Managing finances can be very challenging, and many families find that they are faced with difficult financial decisions. Some are dealing with the here and now, struggling to pay the bills. Others are trying to figure out how they will manage for the future or to help a loved one get back on their feet. Regardless of the situation, we want to help.
Reverse mortgages are actually quite simple – and very flexible.
With a reverse mortgage, borrowers get to choose how to access their cash and when to repay their loan. Some decide to pull out their money in a lump sum. Others take a different approach. Some choose to pay down their loans over time while others choose to wait. We’ll work with you to understand your priorities and help you find the approach that best meets your needs.
We saw the reverse mortgage industry had a tarnished reputation and knew we could do better.
In the past, there were unethical lenders that misinformed and took advantage of their customers. Federal and state authorities have since stepped in, and the industry is now tightly regulated. We wholeheartedly support these regulations and pledge to conduct our affairs with the utmost integrity at all times.
For us, it’s personal.
When settling mom’s estate, we learned she had been making monthly payments on an expensive home equity loan. There was also high-interest credit card debt. She valued her financial independence and didn’t want to burden us with her problems. Looking back, it seems clear that a reverse mortgage might have been a very good idea.
Mom’s story was far from unique
Our Promise to You
Strive for excellence
We hold ourselves to the highest standards because we want to do right by you. Our Loan Officers earn the highest Trustpilot ratings in the industry, reflecting our commitment to outstanding customer service. We offer lower rates, and we move as quickly as possible from application to approval so you can have speedy access to your cash. And when you have something to say, we listen and strive to make things better.
Act with the utmost integrity
We are upfront and honest with you. We are a family business and we will advise you as if you were a family member. We support you with expert guidance and educational resources so you can make the best possible decision. You need to know all the facts and figures, and we give them to you with full transparency.
We promote inclusivity and diversity in our lending and hiring practices. All are welcome at GoodLife.
Treat you with respect
We treat you the way you want to be treated. We listen. We take the time to understand your goals and priorities, and to find the approach that best meets your specific needs.
We value your time and will do our best to make the process fast and easy. We give you a single point of contact, a reverse mortgage expert who gets to know you and guides you through each step of the process — from application to funding.

1-866-840-0279









